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Valerie Shepler joins Fall Creek as commercial manager

April 30, 2021 Valerie Shepler has joined Fall Creek Farm & Nursery, Inc., as commercial manager for the United States and Canada, where she is responsible for establishing and developing strong relationships with the company’s blueberry nursery and genetics customers, overseeing the implementation and administration of new plant preview and genetics licensing programs, and managing the customer service, sales, and grower support team. Based in the company’s Lowell, Ore. office, she reports to Scott Cully, regional director for the U.S. and Canada, and Jason Wolcott, commercial director for Fall Creek globally. Valerie Shepler “Val already has relationships with many of Fall Creek’s customer-growers,” said Cully. “Those relationships, her fruit and berry experience, and her commitment to customer success are a winning combination.”

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