H. Beck Goes to Market With New Name, Refreshed Platform The IBD, now called Grove Point Financial, hopes a new brand, tech platform and an IAR-only business model will help ramp up recruiting.
H. Beck, a mid-size independent broker/dealer acquired by Kestra Financial in 2017, is ramping up its recruiting efforts with a new brand, a new technology platform and what executives say is a more formalized service model. The firm also added an IAR-only affiliation model where advisors can drop their FINRA license and operate solely under the IBD’s corporate RIA.
Prior to Kestra, H. Beck was owned by Securian Financial Group, an insurance company. The H. Beck name, which has been around for 37 years, will go away, and the IBD will now be known as Grove Point Financial.