The Coca‑Cola Company announced today that Santiago Iturralde, a former executive at Unilever, will become president of the Sparkling Flavors global category, effective Feb. 23. In this role, Iturralde will focus on growing the Sparkling Flavors category, led by the Sprite and Fanta portfolios. He will be based in Dublin and will report to Global Chief Marketing Officer Manolo Arroyo. Iturralde succeeds Jasmin Vinculado, who has led the Sparkling Flavors category since 2021. Vincul.
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