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Brands urged be distinctive amid rise in desire for luxury trips

Accord Marketing's Jasman Ahmad said luxury sector was at risk of being 'diluted'

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Accord Marketing: Communicating with the luxury audience

Strategy director Jasman Ahmad says consumers want to experience a 'feeling of exclusivity'

Jasman ahmadAccord marketing

Comment: Jasman Ahmad, Accord Marketing | Aspire Travel Club

If the mainstream holidaymaker is willing to go above and beyond, what does that mean for the luxury market?

Jasman ahmadAccord marketingConrad advertisingTravel clubRavel weeklyJacobs media group

Accord Marketing: The difference between luxury and premium travel

Messaging from luxury brands should 'inspire, engage and educate', says firm

Jasman ahmadAccord marketingTravel clubRavel weeklyJacobs media group

Accord Marketing: The luxury audience and their habits

"Brands need to better understand the differences amongst their consumers," says firm

Jasman ahmadAccord marketingTravel clubRavel weeklyJacobs media group

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