Tay Guan Hin, Chief Creative Officer at BBDO Singapore has been appointed as Creative Chairman of the agency, continuing to lead the agency to further expand and grow its creativity.
“Break free, bank differently” – that is the ethos of the new brand direction of CIMB, one of the leading banks in the ASEAN region. BBDO Singapore was tasked to push CIMB forward as more than just a trusted bank, but one of the most preferred banks in Singapore. BBDO was adamant on helping CIMB sta