AUSTIN, Texas â Tension mounted in the SXSW online chat for Stacey Abrams keynote as the minutes ticked on. Ten minutes late. Then 20, then 30.
About every 60 seconds, a SXSW chatbot would assuredly chime in with the same message of technical issues being experienced on the back end.
It was becoming a concern that the conference s first and forced foray into an online-only format might start with a fail on day with eager online registrants waiting, and waiting, for the most anticipated speaker of the day.
The minutes ticked on as did the drone of SXSW s please wait music that began to feel like a dirge.
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