Interior is loaded with the connectivity buyers crave.
Nissan better do something as Frontier sales plunge like a truck off a pier.
The mid-sized pickup segment has been getting crowded lately. Not too long ago there was just the Ranger, the Tacoma and the Frontier, but then came a new Chevy Colorado, GMC Canyon and even something called a Honda Ridgeline. So things got competitive. You could understand why Nissan’s Frontier sales were slipping, as the Frontier hadn’t been significantly redesigned since about 2005. But when a new 3.8-liter V6 sporting a class-leading 310 hp came into the Frontier a year ago, sales didn’t increase at all but instead actually dropped almost 50 percent.