Behind the global success of Japanese video games lies a delicate task: appealing to overseas players whose expectations on issues such as sexism are increasingly influencing the content of major titles.With the majority of sales for big games now outside Japan, everything from slang words to characters' costumes must be carefully considered for a global audience.
Kazutaka Yonekura dreams of a world where everyone will have their very own digital “clone” — an online avatar that could take on some of our work and daily tasks, such as appearing in Zoom meetings in our place. Yonekura, chief executive of Tokyo startup Alt Inc., believes it could make our lives easier and more efficient. The digital clone can be used, for example, by a recruiter to carry out preliminary job interviews, or by a physician to screen patients ahead of checkups.
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