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Together, this cuts into the spending power of consumers, and thats bad news for a host of companies, from restaurants to retailers. Erika miller reports on how some of these firms are trying to fight back against the pay pinch. Reporter virtually every worker in america is taking home 2 less in pay this year because of higher payroll taxes. Thats not just bad for consumers, its also bad for businesses. Three out of four households are cutting spending to cope with lower pay. For one out of three households, it means eating out less. Consumers are also changing where they dine. We are moving from casual dining, down to fast casual, down to the fast foods. So you are seeing now that move down. Which we didnt see in january, but now that weve gone through the month and weve gotten the paychecks in, youve seen that move down. Reporter but even fast food chains are feeling the pinch. Burger king is lowering prices on some items, and promoting value meals. But higher payroll taxes are only

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