Sales for three DTC meat sellers have grown significantly since pandemic lockdowns began.
Direct-to-consumer meat suppliers appear to be among the pandemic winners in 2020, according to a new report from Second Measure, a San Mateo, California-based provider of retail analytics.
According to Second Measure editorial marketer Janine Perri, the meat shortages in the early days of the pandemic led many Americans to turn to DTC meat companies. “Spending trends during the pandemic suggest that instead of viewing DTC meat as a one-off holiday gift, consumers now see it as a necessary service like meal kits and grocery delivery,” Perri wrote in a blog post.