Outlet sales surge in reopening week
Outlet centre operators and retailers have reported a triple-digit increase in sales this week, as non-essential retail reopened across England and Wales.
Shoppers flocked to outlet centres and stores in favour of safe open spaces and discounted items, according to industry experts.
“Performance in our outlet centres has been really strong this week, the CEO of a high street multiple told Drapers. The big takeaway from the first few days of retail reopening is that outlet centres and high streets are performing particularly well, it has been a really positive start. Shoppers are attracted to fact that outlet shopping is typically located outside. We have found that makes a big difference for customers because it makes them feel safer.