SM Entertainment is taking an official leap forward into the European market. On November 16, SM Entertainment announced that they held a ceremony for the signing of a strategic agreement with the British production company MOON&BACK (hereinafter referred to as M&B) at SM’s headquarters in Seoul. The agreement is significant in that SM will officially
(ANN/KOREA HERALD) — SM Entertainment has forged a strategic partnership with British entertainment company M&B to launch a boy group in the UK, the K-pop powerhouse announced Thursday in Seoul. M&B is led by Nigel Hall, known as the producer of British competition shows such as “The X Factor” and “Britain’s Got Talent.” M&B co-CEO […]