Hi, everyone. Im j. J. Ramberg, and welcome to your business, where we help your Small Business survive, thrive, and grow. For most of us, halloween is a time to eat, drink, and be scary. But if youre running a business selling halloween merchandise, the scariest part of the season is how much money you laid out in january for stock that you cant sell until october. We met up with a phoenix based Family Business thats figured out how to buy inventory ten months ahead of sales and keep the scariest risks to a minimum. I cant have a Million Dollar october if i dont spend a half Million Dollars in product. I mean, thats pretty, pretty much basic how it is. Debbie easley is the owner of easleys fun shop in phoenix, arizona, and for her, the finances couldnt be simpler. My dad always told me that if you buy something for a dollar and can sell it for 2, youre good. Whats not simple about her business is the need to order merchandise at the start of january that cant be sold until halloween a
Hi, everyone. Im j. J. Ramberg, and welcome to your business, where we help your Small Business survive, thrive, and grow. For most of us, halloween is a time to eat, drink, and be scary. But if youre running a business selling halloween merchandise, the scariest part of the season is how much money you laid out in january for stock that you cant sell until october. We met up with a phoenix based Family Business thats figured out how to buy inventory ten months ahead of sales and keep the scariest risks to a minimum. I cant have a Million Dollar october if i dont spend a half Million Dollars in product. I mean, thats pretty, pretty much basic how it is. Debbie easley is the owner of easleys fun shop in phoenix, arizona, and for her, the finances couldnt be simpler. My dad always told me that if you buy something for a dollar and can sell it for 2, youre good. Whats not simple about her business is the need to order merchandise at the start of january that cant be sold until halloween a
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would like it for the long haul. in your pitch, i gave you a 10. i leave more excited or i m not interested. i forget it the minute i left the elevator. i left more excited. you were clear, articulate. you hit some of the high points. without doing too much. i thought you did a great job. thank you, larry. nice job. janet, you re up. same. i gave you an 8 for your product. and you notice, i might have changed my 9 to a 10. your product sounds i have twins who are 9. this problem that you re solving, it s so important. it really is. it sets the groundwork for the way kids grow up. and we re also living in a purpose-driven economy now. i think you re tapping into something that s really important. my one point would be you have to think about the fact you have two customers. the mom and the dad who get it, and the kids. you have to make this cult-like. it s cooler than gifts in every regard. cooler than a segway. i might be wrong. i have to go look back on the tapes, but th