Drought, inflation and the lingering effects of the pandemic are making it harder for farms to make ends meet. Many are shifting to a direct-to-consumer model that relies heavily on digital payments and banking.
Indonesian farm-to-consumer app harvests $65.5m
TaniHub matches 45k+ farmers with 350k buyers across Indonesia, the world’s 4th-most-populous country.
By:
Juliet Bennett Rylah
May 25, 2021
Don’t let this fool you, Indonesia is made up of 17k+ islands! (Source: Getty Images / Encyclopedia Britannica)
It turns out Stardew Valley isn’t the only farming app people love.
TaniHub Group, an Indonesian startup that connects farmers to customers, just announced $65.5m in Series B funding, per
Founded in 2016, the agtech startup currently hosts 45k+ farmers and 350k buyers, including restaurants and stores.
The business model is straightforward…
… and consists of 3 parts:
TaniHub, its ecommerce platform, where farmers and customers meet