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Starbucks wants to overhaul its iconic disposable cup

For a generation and more, Starbucks throwaway cup has been a cornerstone of consumer society. But in the name of the environment and sustainability, the disposable cup may be on

San franciscoUnited statesSan diegoPeter prengamanJane tsilasBethany pattonLos angelesKyle walkerJon solorzanoManuel valdesStarbuck seattleIrene linayao putmanTyler eglenMichael koboriErin simonArizona state university

Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?

Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?
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United statesSan diegoSan franciscoLos angelesJon solorzanoStarbuck seattleBethany pattonJane tsilasErin simonKyle walkerIrene linayao putmanTyler eglenMichael koboriTryer centerLiving labWorld wildlife fund

Starbucks wants to overhaul its iconic disposable cup

Starbucks wants to overhaul its iconic disposable cup
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United statesSan diegoSan franciscoMichael koboriJane tsilasManuel valdesPeter prengamanKyle walkerBethany pattonStarbuck seattleTyler eglenLos angelesJon solorzanoIrene linayao putmanErin simonLiving lab

Starbucks wants to overhaul its iconic disposable cup

Starbucks wants to overhaul its iconic disposable cup
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United statesSan diegoSan franciscoJon solorzanoLos angelesStarbuck seattleIrene linayao putmanErin simonManuel valdesPeter prengamanMichael koboriJane tsilasKyle walkerTyler eglenBethany pattonTryer center

Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?

TEMPE, Ariz. — Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds, the door opens and steam emerges. A barista grabs the mug, dries it and prepares Patton’s order — a 16-ounce Starbucks

United statesSan franciscoSan diegoLos angelesErin simonJon solorzanoStarbuck seattleJane tsilasBethany pattonTyler eglenKyle walkerMichael koboriIrene linayao putmanArizona state universityLiving labTryer center