do to help her organization, her branding and her bathroom. this is my band from the 80 s, looker. hair and mascara, a lethal combo. i m jon haber of alto music. my business is all about getting music into people s hands. and the plum card from american express open helps me do that. you name it, i can buy it. and the savings that we get from the early pay discount has given us money to reinvest back into our business and help quadruple our floor space. how can the plum card s trade terms get your business booming? booming is putting more music in more people s hands. earlier we introduced you to jane carroll, a small business
hi there, everyone. i m j.j. ramberg. and welcome to your business, where we give you tips and advice to help your business grow. so you ve got the connections, you ve got the creativity and the drive, but your business is still struggling to stay afloat. what do you do? you call in the experts. we had a lot of fun with the piece we are about to show you. and we learned so much from it ourselves. the owner of a flower and coffee shop needed some help. you re about to see part one of our special small business makeover where we get her business headed in the right direction. meet jane carol. a few years ago this tall ented and hard working entrepreneur had it all, but now jane s business is in trouble. what happened? i had no business plan, i had no idea what the hell i was doing. i knew i was creative and knew i could make something out of nothing, that i was good at. while jane managed to keep her business afloat, she is struggling to keep her head above water, but
earlier we introduced you to jane carroll, small business owner that needed our help. when we visited her coffee house and flower shop we saw firsthand easy fixes to spruce up her business. now it is time to check back in with jane to see how she is doing and how our rescue team is helping get her business back on track. a week has gone by. the weather hopefully indicative of what s going on in there. i want to check in how she did on her homework and i m bringing in some experts too. let s see how she is doing. first stop, jane s celebrity wall. your wall of shame turned into a wall of fame. i love you positioned it in the main dining area. coming in, i heard a couple, overheard a couple talking about your oprah feature. it is already working. next up, the leave behind. you told me to create a takeaway that would reflect what i do. so people remember their experience here. i thought what better way than a
but now jane s business is in trouble. what happened? i had no, like, business plan. i had no idea what the hell i was doing. i knew i was creative. i knew i could make something out of nothing. that i was good at. jane s managed to keep her business afloat. she is struggling to keep her head above water. but she isn t alone. we have been secretly watching her for the last three days to see where she is going wrong. now it is time to bring in the rescue team for a small business makeover. my name is mike michalowicz. i m the author of the toilet paper entrepreneur. i m here to get your business back on track. you caught me totally off guard. to understand jane s problems we have to take a look at her past. the owner of a floral business, a mention in oprah magazine february 2002 o list catapulted her business into the big leagues, snagging celebrity clients like celine dion, michael j. fox and angela bassett.
my own products to latoya jackson who you know is one of the stars on the current celebrity apprentice show. i have a good relationship with her manager and they said they would love to hear from you. nice. and get flowers to her. yes. so that s one. that s great. okay. the second one is another friend of mine who owns a company called the shift company here in los angeles. and they are a talent management and production company. they have celebrities like jeff bridges who was just nominated for an oscar. and i m going to connect you with them. they are always looking for a new florist to, you know, get flowers to their celebrity clientele. we came back the following week to see a brand-new sign, revamped website, and a much happier jane. but that wasn t all. denise s team launched a new social media campaign for the store on facebook and twitter. in the last few weeks, an