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Do Right By Nature: Unpacking Wolff Olins New Brand for NYBG – PRINT Magazine

An interview with Wolff Olins creative team and NYBG's CMO on the refreshed brand and strategy aimed at strengthening local ties and extending environme…

New yorkUnited statesJane boyntonWolff olinsMichael crowleyBronx river watershed health resilience programNew york botanical gardenNew york cityAna camaroNew yorkersBronx green upBronx neighborsUrban conservation strategyBronx river watershed healthResilience program

Wolff Olins refreshes the New York Botanical Garden branding

The new identity features typography and a colour palette inspired by the breadth of plants that can be found at the 132-year-old botanical garden

New yorkUnited statesJennifer bernsteinWilliamc steereJane boyntonEnida hauptWolff olinsWilliamc steere sr president

Wolff Olins completes major brand refresh for New York s world-famous Botanical Gardens

NYBG abbreviation becomes central to the destination's new identity, unveiled this week alongside the singular defining idea of 'Do Right by Nature'. .

New yorkUnited statesWolff olinsWolff olins sarah ashmanJane boyntonJennifer bernsteinMichael crowleyEnida hauptNew york botanical gardenNew york cityNew york botanicalBronx river

Art Beat Four Legged Friends at Gallery X celebrates animals

The current exhibition at Gallery X celebrates our relationship with creatures great and small

Rhode islandUnited statesDon wilkinsonSusan hauckKellen riellKing kongJane boyntonSusan brandonMilton brightmanMichael traceyEileen rileyRen stimpyArt beatFour legged friendNew bedfordLegged friends

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