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Advertisement: Today, there s an entire industry centered on obtaining – and maintaining – chiseled abs. They re the subject of books and social media posts, while every action movie star seems to sport them. Pressure is also mounting on women to sport six-pack abs as body ideals for athletic women have evolved. All of this raises the question, when did the six-pack craze start? It may seem like a relatively recent phenomenon, a byproduct of the fitness culture boom in the 1970s and 1980s, when Arnold Schwarzenegger and Rambo reigned, and men s muscle mags and aerobics took off. Advertisement: History proves otherwise. In fact, Western culture s fascination with chiseled abdominals can be traced to the late 18th and early 19th centuries, when the ideal male body image in the West started to shift.

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