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Nogin Commerce Rebrands and Merges Branded Online, Onestop Commerce, and Zther interactive

Nogin Commerce Rebrands and Merges Branded Online, Onestop Commerce, and Zther interactive
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Top ad agency M&A targets for 2021

Eóin Noonan/Sportsfile for Web Summit via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Analysts say 2021 will be an active year for ad industry M&A after a pandemic-stricken 2020. Private equity firms and upstart ad networks like S4 Capital are expected to lead an acquisition spree. Experts named 8 agencies that are on the market or likely to be targets in 2021. 2020 was a crushing year for ad agencies, with thousands of jobs lost in the US alone. Marketing and tech industry mergers and acquisitions suffered in turn. Deals were down 19% in volume and 50% by total value, with no blockbuster deals like Publicis $4.4 billion Epsilon buy in 2019.

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