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Pernod Ricard selling famous Becherovka brand to Polish group Maspex

Pernod Ricard selling famous Becherovka brand to Polish group Maspex
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Becherovka – The unique herbal liquor from Karlovy Vary

Photo: Jan Becher Pernod Ricard With a proud history spanning over 200 years, the Becherovka herbal liquor is among the most famous alcoholic beverages produced in the Czech Republic. The recipe was famously created by the Becher family and remains a closely guarded secret to this day. “The concept of Becherovka begins with businessman Josef Becher. He had a special interest in crafting spirits and in 1794 he went to a wine distillery and started experimenting with liquors. Later on, in 1807, Josef Becher made his first sale. The drink was called English bitter and was used for medicinal purposes. The mix became widely popular across the city, because the herbs and spices heal not only the stomach of the patient, but the soul as well.”

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