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April 29, 2021 4:48 pm
Tick Tock packaging, by Jamie Nash
Rooibos tea brand Tick Tock approached Jamie Nash Studio to develop its newly launched Wellbeing flavour collection and add two more variants. With many brands already in the market and drinkers loyal to their favourite, Nash says the aim was to express Tick Tock’s “playful personality” across packaging and branding.
This has been done through animals. A leaping zebra has been chosen to represent the Ginger Boost tea, with Nash saying this accurately depicts the “zingy, uplifting mood” of the product. Meanwhile a tiger taking a calming dip in a river adorns Chai Relax. He says the tiger swimming in the reflection of the warm sun “perfectly captures” the flavour.