UK-based artificial intelligence and virtual reality company TechNovus has developed an Artificial Intelligence-powered body measurement platform it says allows consumers to instantly match their body measurements as they shop online, tackling the problem of poor fit.
Many fashion shoppers are deterred from buying online as it can be hard to get sizes right, the firm says.
Mezura AI 1 addresses this issue by using the camera in mobile phones and AI technology to take detailed body measurements in seconds and match them with the desired clothing items using international measurement standards.
Jamil El-Imad, CEO of TechNovus, said: We believe Mezura AI has the potential to transform the online and offline retail experiences, offering a quasi tailor service that allows customers to get an exact fit for clothing within seconds of taking a photo.