linkedin The day Apple launched iOS 14.5, 26 April, was the beginning of the end for automatic access for app owners to IDFA (ID for advertisers), which is used to track users across apps on the operating system and measure the performance of ads. Since Apple announced plans last June to require apps to request the permission of users to track their behaviour, the question of how many would opt in has lingered. The first numbers are now in, and the answer is stark. In US data from analytics firm Flurry, just one in every 25 iPhone users (4%) that had installed iOS 14.5 opted in to app tracking a rate that would seem to render it near useless as a marketing tool.
iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say.
by Simon Gwynn
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Apple boosts app store ad space following iOS 14.5 roll-out
Apple has expanded its advertising acreage on its App Store mere days after introducing an iOS 14.5 update that severely curtails tracking via iPhone.The additional ad space allows app developers to advertise on the App Store search tab, rather than search results alone as before.
What does the Apple app store update mean?
Apple is positioning the update as a boon for developers wishing to ‘reach customers before they search’ by furnishing them with a new variety of advertising slot.
Until now developers have been limited to advertising within search results alone, shutting out avenues of self-promotion until a customer takes the initiative to initiate a search.