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TikTok is quickly becoming a force in the toy-marketing industry.
Toy maker Zuru Toys senior digital manager predicts TikTok will be on par with YouTube as a toy-marketing destination in the next several years.
Several toy companies, like Zuru Toys and MGA Entertainment, use a mix of influencer marketing campaigns and original content to boost TikTok engagement.
Zuru Toys Mini Brands line is now at its strongest point with continuous weekly growth due to its TikTok marketing efforts.
While the toy companies are creating videos that are engaging and feature toys, they maintain they aren t technically advertisements since the social media platform doesn t allow advertisements marketed specifically toward children.