The margarine brand will target parents with its new ‘Spread the Real Love’ campaign
Clover has launched a new digital marketing campaign in a bid to further showcase its family credentials.
With the tagline ‘Spread the Real Love’, the dairy spread brand’s new push has gone live across social channels, with bumper ads on YouTube, paid and organic activity on Facebook and Instagram, and influencer partnerships. It will run until 4 April.
It follows up on last year’s ‘Spread the Love’ campaign, which the dairy giant said had reached more than 10 million consumers.
The Saputo-owned brand said the marketing would showcase heart-warming scenes of “reassuringly imperfect” home life that contrasted with the artificial nature of social media posts.