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deployed to afghanistan. all right. ainsley, i will send it down to you. ainsley: thanks, carley. this labor day wrap up our made in america series. brian: today showcasing a company called water rower featured at the white house this summer. ainsley: here with more is the ceo peter king on the end and account manager jamie borges. peter, what gave you the idea, i know you are from australia. it was very important for you to have this company in america and keep it here. why? most of the market is in america. biggest rowing machine market in the world. why not manufacture it in your own market? brian: right. you are a rower by trade. yep. brian: you are saying to yourself. you have something new. you have oars in the water why are we using a fan with old fashioned so you put water. all about fluid resistance and water resistance. not about air resistance. brian: talk about the materials made. what is this surrounded by? the wood type? yeah. different wood types. source it u
of boston who are echo friendly. and we bring the wood. in we plain it. we hand craft it and put the rowers together. ainsley: jamie, you are on the retail end of this. tell us about that and why you decided to work for this company. i started of working for peter 8 and a half years ago and chose the company because it was american made. and peter gave mee the opportunity to run our retail location. we have 200 locations across america. brian: one of the smartest thing is to go for the orange theory. if you take those classes you know how much the rowers mean to that school of thought when it comes to fitness. they came to you three years ago? three years ago. brian: now you are their contractor. 1200 gimenez they have open now. show me how this goes. you are a rower. you want to simulate the exact motion? yes. brian: you want rowers to use this to train? yeah. or anyone to train. not just rows. one of the best cardio workouts. ainsley: what s the biggest mistake you see trai