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Colonna has been to many sporting events in her lifetime as her father, Jim Colonna, was a sports editor for the Orange County Register and Los Angeles Times, and her husband, Jon Ryan, was a punter for the Seattle Seahawks for 10 years. When the NFL introduced its stricter bag policy in 2013, it allowed for a clear bag or a small clutch that was 4 1/2 inches by 6 1/2 inches. Colonna didn’t like the idea of having her personal items and cash showing for the world to see, so she developed Clutch Women, her own brand of purse that complied with the regulations.