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The new Jameson Triple Triple adds to the traditional combination of whiskey from of ex-bourbon and sherry casks with barrels that have been seasoned with fortified wine from Malaga.
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Consumer insights, new retail excellence and sustainability will drive this transformation, says Liya Zhang, Vice-President of Marketing at Pernod Ricard Global Travel Retail
Jameson opens first TasteHouse at Dublin Airport
The first
Dublin Airport is open for business.
Pernod Ricard Global Travel Retail says the new outlet, which is located in Terminal 2, marks a commitment to continued innovation and a drive to “redefine the retail environment”.
The striking exterior walls are designed to capture shoppers’ attention, while the interior showcases an original hand-blown artwork by local artist James Earley.
Pernod Ricard GTR CEO Mohit Lal said: “We’re continually looking for ways to improve the experience of our consumers, and the Jameson TasteHouse illustrates our dedication to be at the forefront of innovation within the travel retail channel.