For Dana and the ChickP team, the goal isn’t necessarily to become a household name. Since its protein is a non-GMO plant protein free of allergens, hormones, and taste, ChickP can be used as the base ingredient for any company - even competing ones in the same space. “If Muller or Kraft will be happy with what we’re doing, and it works, it’s good enough for me,” he explained. “For ingredients, I want to be the Switzerland of the world - everyone uses my ingredients and I don’t want branding or a high profile.”
ChickP believes it can expand to all major food markets in the next two years. At the time of the visit, the application lab had six people, up from three just two months before.