Vaping 20 of High School Students now vape. The lingering question is why and what was the role of juul, the countrys dominant maker of ecigarettes with almost 80 of the ecigarettes market share and the dramatic rise of vaping. The panel assembled today will todays address these where and with part two tomorrow monseesl founder james will testify. Today we will look at why it makes it irresistible to kids. Is a preeminent tobacco advertising scholar in the country and will help us answer that question. We hope to understand how juul whileed to youth simultaneously avoiding detection by adults. We will hear about juuls average including how juul entered schools under the guise of antivaping conversations. Then went the juul presenters told kids that their vaping tools were safe. We will hear from the parents of kids who sat through one such presentation. Were soted mothers angry that they founded a nationwide advocacy group. Although the schools that juul entered, it incited the righteo