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Julie Watson And Anita Snow
A box encouraging barber shop patrons to submit health questions is displayed at The Shop, Friday, April 9, 2021, in Hyattsville, Md. Barbers are member of the Health Advocates In Reach & Research (HAIR) program, which helps barbers and hair stylists to get certified to talk to community members about health. During the COVID-19 pandemic, a team of certified barbers have been providing factual information to customers about vaccines, a topic that historically has not been trusted by members of black communities because of the health abuse the race has endured over the years. (AP Photo/Julio Cortez)
Barbers, artists help defy vaccine myths for people of color
JULIE WATSON and ANITA SNOW, Associated Press
April 15, 2021
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1of15Wallace Wilson, top, cuts the hair of James McRae, Friday, April 9, 2021, in Hyattsville, Md. Wilson is a member of the Health Advocates In Reach & Research (HAIR) program, which helps barbers and hair stylists to get certified to talk to community members about health. During the COVID-19 pandemic, a team of certified barbers have been providing factual information to customers about vaccines, a topic that historically has not been trusted by members of black communities because of the health abuse the race has endured over the years.Julio Cortez/APShow MoreShow Less
Barbers, artists help defy vaccine myths for people of colour
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SAN DIEGO – In a Washington, D.C., suburb, Black and Latino barbers are busting myths about the coronavirus vaccine while clipping hair.
Across the country, a university researcher in Phoenix teamed up with a company behind comic books fighting Islamic extremism to produce dance-inducing animated stories in Spanish that aim to smash conspiracy theories hindering Latinos from getting inoculated.
And in San Diego, former refugees, Latinos and Black activists initially hired by health officials as contact tracers are calling back the people they reached about COVID-19 exposure to talk about the shots.
SAN DIEGO In a Washington, D.C., suburb, Black and Latino barbers are busting myths about the coronavirus vaccine while clipping hair.
Across the country, a university researcher in Phoenix teamed up with a company behind comic books fighting Islamic extremism to produce dance-inducing animated stories in Spanish that aim to smash conspiracy theories hindering Latinos from getting inoculated.
And in San Diego, former refugees, Latinos and Black activists initially hired by health officials as contact tracers are calling back the people they reached about COVID-19 exposure to talk about the shots.
A new wave of public health advocacy that is multilingual, culturally sensitive, entertaining and personal is rapidly replacing mundane public service announcements on TV, radio and online in the battle to stamp out vaccine disinformation circulating in communities of colour and get more people vaccinated.