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The Drum Social is a weekly column from The Drum’s social media executive Amy Houston covering the latest social media trends, strategies and insights. Follow Amy @AmyCLHouston and join in the conversation #TheDrumSocial
The Drum’s social media executive Amy Houston explores what brands can learn from gaming’s best community managers as part of our deep dive into gaming.
Gaming, at its core, is built on community and culture, and as social media networks continue to grow, this combination undoubtedly creates a winning team.
In any community, the underlying feeling is a sense of belonging and acceptance, and the gaming world is no different. Growing up in the 90s, my favorite game was The Legend of Zelda: Ocarina of Time on the N64, and still to this day when I meet fellow gamers from that era, I feel a sense of commonality and excitedly want to talk to them about it.
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