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April 16, 2021 8:12
Nova Entertainment’s much-loved mascot Nova Boy is back, with the network reviving the character for a new national advertising campaign launching on 18 April.
The campaign TVC sees an animated version of Nova Boy appear in studios alongside Nova’s flagship breakfast and drive show talent, as well as alongside commuters and other listeners tuning into Nova throughout their day.
Nova’s group programme director, Paul Jackson told Mumbrella the new campaign was about simplifying the brand proposition for Nova.
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“What’s really important with Nova is that it’s a simple brand and audiences understand what they’re going to get from it. We appreciate people have choices, people will listen to things beyond radio stations.