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In other words, “content, commerce and experiences” are what will take Rock The Bells to new heights.
“We think those work together to form a flywheel,” Cuthbert said. “The first priority is to bring more staff into the company, which at present has a handful of employees. It’s important to have the right human beings.”
Named after LL COOL J’s seminal 1985 hit “Rock The Bells,” the company was birthed last year after the success of the Hip Hop legend’s SiriusXM radio show of the same name. A quick visit to the website reveals Rock The Bells’ mission is to celebrate the culture’s pioneers and architects while still staying current, covering the early 1970s to mid-2000s and beyond.
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LL Cool J s Rock the Bells Wants to Create Hip Hop s Version of Classic Rock
Cynthia Littleton, provided by
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LL Cool J’s media and e-commerce venture Rock the Bells is poised for a growth spurt now that the company has raised $8 million from private investors.
James Cuthbert, the former BET and Coca-Cola marketing executive who joined Rock the Bells as president in October, tells
Variety‘s “Strictly Business” podcast that the company plans to invest that new capital in content production, merchandise and e-commerce opportunities and infrastructure to work with brands on marketing and sponsorship opportunities.