Early Rider doubles down on the success of new Velio ride-on to drive US expansionHenley-on-Thames, UK and New York, NY (April 5, 2024) – Early Rider, a leading designer and maker of premium kid’s bikes and ride ons, is pleased to announce the appointment of James Beechinor as its new President. In this role, Beechinor will spearhead the company's US growth strategy and drive