The first episode of the new documentary series profiles Charles Alexander, Mark Edmond and Jamel Lewis, co-owners of Chicago’s Black-owned gourmet sliced-bread company, The Black Bread Co.
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Mark Edmond was looking to specifically buy Black, and during a trip to the grocery store, bread was the first thing on his list. The first thing I started doing was googling all the different brands to try to figure out if it s Black-owned or at least if it had a Black executive, which I couldn’t find any, Edmond said.
So he immediately talked with Lewis and Charles Alexander, and everyone was on board. We didn’t want to just get on Instagram and Facebook and just start voicing our opinion, so instead we got busy, Edmond said.
After extensive research, the three kicked off their business Feb. 1, in time to celebrate Black History Month. Right now, the majority of business is online, but The Dill Pickle in Logan Square and Sugar Beets in Oak Park, also sell their bread.