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Meet the Nigerian men fighting social conservatism with make-up

TextDika Ofoma ‘If I can wear make-up in a society like Nigeria, what is stopping me from achieving my dreams?’ Enioluwa Adeoluwa was in his first year in university the first time he tried make-up on. He was in the company of his female friends and while they applied different shades of foundation and concealer just as they had watched Jackie Aina do on YouTube, he thought to do the same. That was in 2014. Today, the 21-year-old is a beauty influencer with over a hundred thousand followers on Instagram, and has been nicknamed ‘lip gloss boy’ (reapplying lip gloss as he delivers a punchline has become a motif of his comic skits) by fans, even though he would rather be called ‘beauty boy’.

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