India to our aid jamaicaobserver.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jamaicaobserver.com Daily Mail and Mail on Sunday newspapers.
Tourism minister Ed Bartlett, raises a toast during the virtual launch of the JRF. (Photo: Contributed)
Though it’s only been three years since the inaugural Jamaica Rum Festival (JRF), the annual affair has become somewhat of a flagship event.
Indeed, rum-, and Rock-lovers have found favour with the drink-responsibly-party-extensively experience.
Festival organisers announced that the next Jamaica Rum Festival is slated for March 22-27, with a week-long roster of activities.
Appleton Rum Day 2019
The JRF will go virtual, following the blueprint laid by another local flagship affair: The Jamaica Food and Drink Festival.
The virtual experience is being presented by Appleton Estate in partnership with the Jamaica Tourist Board and the Tourism Enhancement Fund, with the support of leading local rum producers, of course.