“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike
Ecommerce commentators have been banging the drum for the ‘personalisation boom’ for years now – but could 2022 be the year that meaningful personalisation in retail becomes the norm?
Our first day was hosted by the brilliant CEO of Found, Tina Judic. After each session, Tina chaired a Q&A with the speakers, delving deeper into their topic of discussion by answering questions from the audience. If you want to watch Tina’s digest of day one, you can access the video of her closing comments to explore her key takeaways – including the fact that affiliate marketing has become sexy!
We kicked off with a fantastic session filled with future-gazing, predictions, and tips and tricks for the future. It was great to begin the event with a discussion during which the speakers assessed trends and takeaways from the past year and spoke about how these lessons can be implemented in the future. It set the tone for a brilliant event, and the rest of the day continued in the same way…