The Conscious Advertising Network (CAN) has signed on a raft of high profile brands, agencies and marketing giants for its climate and sustainability manifesto.
TalkTV, the new channel from Rupert Murdoch's News UK, went live on Monday with star presenter Piers Morgan telling viewers he's here to “cancel cancel culture”. Perhaps heeding the lessons of rival GB News's disastrous launch which resulted in a brand boycott, ad breaks have so far been kept to a minimum, but that won't be the case for long.
Social media platform claims to be the first to have 'clearly defined guidelines' to tackle false or misleading climate change information across both advertising and user content
Pinterest is rolling out a new policy to eradicate climate change misinformation across both user generated content and ads. The change makes Pinterest the first major digital platform to have clearly defined guidelines against climate misinformation.
As audience habits fragment, challenges and opportunities emerge for TV advertising, Campaign’s recent Summit discussed. The upshot is that focussing on effectiveness has never been more important…