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Cannabis marketing platform springbig adds BudTender to its stash
Springbig today announced that it acquired Canada-based BudTender, a customer experience platform for cannabis retailers. The acquisition adds 200 clients to springbig, which brings the total amount of retailers in its purview to 1,900.
This move comes as cannabis retailers are seeking novel approaches to expand their client base. In most regions, cannabis companies are unable to utilize modern advertising on social media. With BudTender, springbig adds another tool to its marketing and loyalty platform. Springbig says that BudTender will soon be integrated into springbig’s platform, allowing users to access BudTender’s reports and surveys.