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As Shopee succeeds in Southeast Asia, rivals such as Tokopedia are heating up the competition Resty Woro Yuniar in Jakarta Shopee last year recorded an average of 90 million monthly website visits in Indonesia, Southeast Asia’s largest economy. Photo: Bloomberg
E-commerce firm Shopee s rise in Southeast Asia over the past five years has been rapid, to say the least.
The mobile commerce platform, owned by Singapore-based tech behemoth Sea Group, had the most-downloaded shopping app last year in the region s six biggest markets - Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore - according to app tracker App Annie. It recorded an average of 90 million monthly website visits last year in Indonesia, Southeast Asia s largest economy.