This entrepreneur is on a mission to provide affordable home loans to 50k+ low and middle-income families
In 2010, Manoj Viswanathan and his business partners started Home First to make home loans accessible to lower and middle-income families. In FY20, the NSE and BSE-listed company recorded AUM of Rs 3,618 crore with 50,000 customers and 800 employees.
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Value Budget Housing Corporation (VBHC) with his partners
Jaitirth “Jerry” Rao and
PS Jayakumar, it was not easy for Manoj to find suitable housing finance providers for potential customers.
Home First team members
The engineering and MBA graduate spoke to several housing finance companies but felt none of them were equipped to provide loans for VBHC’s low-income, informal customer base.