April 3, 2021
If we were eating our feelings before the pandemic, we’re now drinking, baking, air-frying, and spatchcocking them, too. In one survey from the American Psychological Association, 40% of respondents reported some weight gain over the past year. A small study recently suggested that Americans gained about two pounds per month in that time.
And while a little waistband forgiveness may be in order, given larger public health concerns, the revenues generated by weight loss app Noom suggest that people are eager to get back to their pre-pandemic baseline. The company, which only launched its app in 2016, reported $400 million in revenue in 2020, double the year before.