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Jaycee appoints Pitchfork Partners for strategic communication counsel

Campaign India s Mental Health Survey: The panel discussion | Advertising

Recently, Campaign India revealed the survey findings of its first-ever Mental Health Survey, conducted by respondents from advertising, marketing, PR and the media industries. Seeing participation from close to 200 respondents, the findings threw light on a whole host of workplace challenges faced by employees, compounded further by the Covid-19 pandemic and the year 2020 was.   To take the conversation further, and to address the issues brought to the fore by the survey, Campaign India put together a panel comprising senior and mid-level members from the advertising, marketing and PR universe. The session saw Achint Setia, VP - marketing at Myntra; Surbhi Gupta, chief talent officer, Publicis Groupe, South Asia; Jaideep Shergill, founding partner, Pitchfork Partners, and Saransh Mehta, brand strategist, Dentsu Webchutney. The session was moderated by Mukta Lad, consultant journalist at Campaign India.

No concrete steps taken to relieve stress in ad, media, PR agencies: Campaign India Mental Health Survey | Advertising

Recently, Campaign India introduced its Mental Health Survey, taken by close to 200 respondents in 15 days. The survey revealed insights that offer a glimpse into the mental health of professionals in the advertising, media, PR and marketing industries.    2020 was an extraordinary year. Thanks to the Covid-19 pandemic, people were forced to distance themselves physically from loved ones and were unable to step out for any activities that brought them joy – watching movies in a cinema hall, stepping out to their favourite restaurants, and going on vacations, to name a few. Most importantly, however, working professionals had to adapt to a life of working from home, almost overnight. This new arrangement had several positives but has also contributed towards blurring lines between personal and professional lives. 

Betterplace appoints Pitchfork Partners as their strategic communication consultant

Mumbai-based consultancy to handle countrywide communication for Betterplace 21 Jan, 2021 - 02:47 PM IST     |     By indiantelevision.com Team     Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an organization dedicated to the blue-collar employee space. Betterplace’s goal is to help enterprises grow faster and help the blue-collar workforce get the right opportunities. Betterplace has built a SaaS platform for enterprises to hire, manage and engage a highly distributed blue-collar workforce. More than 1000 enterprise customers are using the platform to manage their workforce at scale and speed. The platform also helps to bring the overall cost down by at least 20% by providing a ready resource pool to hire from, comp

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