It is the Global Sustainable Tourism Council (GSTC) global conference in Stockholm, Sweden, tune in as for a conversation between Jahanzeeb Ahmed, Chief Commercial Officer & Co-Founder of BeCause and Dr. Willy Legrand, Professor at the IU International University of Applied Sciences in Germany for HNtv INSIDERS. BeCause is a pioneering company empowering over 30,000 tourism businesses to seamlessly manage their sustainability data. By integrating certification bodies, influential marketplaces such as Booking.com and Google, and Hotel Chains such as Radisson Hotel Group, BeCause is setting new standards in data transparency, reliability, quality, and frequency.