It is a hot summer evening and customers wait their turn at the local barber's shop in a prominent Muslim neighbourhood of old Lucknow.A middle-aged man, who had been going through an Urdu newspaper kept at the waiting bench, starts reading the .
The association of Urdu language with Islam in India further adds to the credibility of the Urdu Press. A Muslim will put more faith in a news piece that he reads in an Urdu newspaper as compared to a newspaper in any other language.