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The sculpture, made by sand artist Sudarsan Pattnaik, features the message âMooh swachh toh aap healthyâ (A clean mouth for a healthy you).
To commemorate the Jagannath Bahuda Rath Yatra, Colgate-Palmolive recently partnered with Sudarsan Pattnaik to create an awe-inspiring sand sculpture for Colgate Vedshakti toothpaste at Puri beach in Odisha. Pattnaik is an internationally acclaimed sand artist and Padma Shri awardee.
Sand artist Sudarsan Pattnaik at work
Along with an illustration of the three chariots of the Rath Yatra that are symbolic of harmony, brotherhood and unity, essential for spiritual and mental well-being, the sand artwork creatively depicts the important message of how oral health is essential for oneâs overall health and well-being.
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