Welsh dad slams rule that bans both parents visiting baby in hospital but allows thousands to matches
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Parents fuming at not being able to visit sick child in hospital despite crowds at sporting events
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We can have thousands in stadiums but my wife and I were stopped from seeing our ill baby son in hospital together
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To better present its mission, Black Mums Upfront gets a brand refresh from Wieden+Kennedy London
BMU is a collective of four Black mothers who aim to make motherhood feel more inclusive. In need of an identity update, the all-female team crafted a custom logo, motion design and photography.
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Black Mums Upfront (BMU) is a collective of four Black mothers with an aim to change the narrative of Black motherhood. Through shared stories and experiences, the collective both supports and empowers women, not to mention challenges the racial stereotypes of motherhood so that it can feel more inclusive. To better represent its mission, Wieden+Kennedy London has given the collective a rebrand, which includes a custom logo, motion design and photography shot in-house by Sof Vujanic, and with production help from Ardith Birchall and Jade Lamb, all of which has been crafted by an all-female team.