The store will officially open on Saturday 25th September at 1 Marshall Street. It has been personally designed by Jack White, who recently launched Jack White Arts & Design via a comprehensive multimedia website cataloguing two decades of his award-winning creative work, alongside the Third Man creative hive of artists. The store was conceptualised and created throughout 2020 and 2021 during the Covid pandemic, with the aim of creating a physical space to help keep record sales and live performances alive after such a tough period for everyone.